Let the Horse Lead: Building a Strong Front End Process
“Don’t put the cart before the horse.” We’ve all heard the adage and understand its meaning. To do things correctly, […]
Continue Reading →Is Your Sales Person Really Selling
If you aren’t seeing a steady stream of new opportunities in your sales pipeline, it might be time to determine […]
Continue Reading →5 Things That Inhibit Sales Follow Through … and What to Do About Them
If you are involved in any type of sport, you understand the importance of follow-through. Whether you are hitting a […]
Continue Reading →New Business Development: Internal Vs. Outsourced
This chart is a representation of Athena’s model and what we believe is a best practice approach to establishing a […]
Continue Reading →Best Practice Approach to Target Market Profiling
One of the most underestimated steps in new business development is target market profiling. Accurately pinpointing the profile for your target […]
Continue Reading →New Business Development: Creating a Detailed Road Map For Success
Much as you wouldn’t take a road trip without a road map—or a navigation system—to help you reach an unfamiliar destination, […]
Continue Reading →Finding and Communicating Your Competitive Advantage
It’s hard to disagree that the global market is highly competitive. The long-term success of a company is determined by its […]
Continue Reading →Inbound Versus Outbound: Why Do You Have to Choose?
Deciding how to invest your marketing dollars to receive the best return on investment (ROI) can be challenging. Should you […]
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