5 Reasons Why Most Lead Generation Efforts Fail
You’re in business to make money. To make money, you need customers. To get customers, you need to convert qualified […]
Let the Horse Lead: Building a Strong Front End Process
“Don’t put the cart before the horse.” We’ve all heard the adage and understand its meaning. To do things correctly, […]
5 Things That Inhibit Sales Follow Through … and What to Do About Them
If you are involved in any type of sport, you understand the importance of follow-through. Whether you are hitting a […]
New Business Development: Internal Vs. Outsourced
This chart is a representation of Athena’s model and what we believe is a best practice approach to establishing a […]
Best Practice Approach to Target Market Profiling
One of the most underestimated steps in new business development is target market profiling. Accurately pinpointing the profile for your target […]
New Business Development: Creating a Detailed Road Map For Success
Much as you wouldn’t take a road trip without a road map—or a navigation system—to help you reach an unfamiliar destination, […]
Finding and Communicating Your Competitive Advantage
It’s hard to disagree that the global market is highly competitive. The long-term success of a company is determined by its […]
Inbound Versus Outbound: Why Do You Have to Choose?
Deciding how to invest your marketing dollars to receive the best return on investment (ROI) can be challenging. Should you […]