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If you are considering implementing a customer relationship management (CRM) system or have one you aren’t using effectively to manage […]

The sales cycle is undoubtedly one of the most critical metrics a company can measure. Without a clear picture of […]

If you are not using LinkedIn for social selling, you might be missing out on some big opportunities. LinkedIn provides […]

You’ve probably read statistics that B2B buyers are well into the buying journey before they engage a potential solution provider. […]

Not all salespeople share the same skill sets. Matching your sales team’s skill sets to their responsibilities will help to […]

If you’ve ever hired a salesperson who looked great on paper, only to find out they couldn’t perform to your […]

You’re in business to make money. To make money, you need customers. To get customers, you need to convert qualified […]

“Don’t put the cart before the horse.” We’ve all heard the adage and understand its meaning. To do things correctly, […]

If you are involved in any type of sport, you understand the importance of follow-through. Whether you are hitting a […]

This chart is a representation of Athena’s model and what we believe is a best practice approach to establishing a […]

One of the most underestimated steps in new business development is target market profiling. Accurately pinpointing the profile for your target […]

Much as you wouldn’t take a road trip without a road map—or a navigation system—to help you reach an unfamiliar destination, […]