Marketing a Technology Company Made Easy

Need to generate more leads? Trying to make your sales cycle more efficient? Build a better marketing plan for your technology company with Athena.

We have extensive experience working in the complex selling environments that business-to-business (B2B) technology companies face. Our technology company marketing strategies focus on providing a process around full-service inbound and outbound marketing, sales and pipeline management, and business development services. Our goal is to target, connect with, and manage the right leads for your business until they are ready to enter into your active sales cycle.

We serve countless technology service providers in complex technical sales environments, including those that sell:

  • ERP, Manufacturing, Construction, and Account Software
  • IBM Hardware, Software, and Application Development Services
  • Document and Print Management and Imaging Systems
  • Electronic Medical/Clinical Record Systems, Care Messaging,
  • Various Healthcare Technology Solutions
  • Business Intelligence, Reporting, and Analytical Solutions
  • RFID/Supply Chain, Rail & Transportation Management Systems
  • Education and School Management Systems

Success Stories

marketing plan for technology company - school tool

Mindex Teams with Athena SWC

Mindex Teams with Athena SWC to Capitalize on Athena’s Proven New Business Development Process to Promote Its SchoolTool™ Student Management System

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marketing plan for technology company - elearning

E-Learning Provider Creates Ideal Client Profile

Medical Device Training Solutions Provider Creates Ideal Client Profile and Enters New Geographic Markets After Partnering with Athena

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marketing plan for technology company - applied sciences

Applied Sciences Group Cracks New Markets

Applied Sciences Group Cracks New Markets and Fills Sales Pipeline by Partnering with Athena SWC

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Webcast

Signup now for your individual webcast to learn how you can start growing revenue faster! This 60-minute process and methodology live webcast will provide you with a greater understanding of how Athena’s marketing process can work to generate highly qualified leads, improve sales rep productivity, and compress your sales cycle.

You can also call Todd Zielinski, Athena's Managing Director/CEO, at 716.799.9324 to learn more.

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