Our Integrated Inbound/Outbound lead generation program provides a best-practice approach to lead generation as well as an ROI estimate based on your conversion rates. Our process works to qualify and convert interested inbound leads into sales-qualified leads that are ready to take the first step.
For our outbound component of the process, we will build, clean, and find contacts for additional companies that fit your specific criteria (geography, annual spend, size etc.). We reach out to those contacts through a scheduled series of phone calls, voicemails, emails, and direct mail until we reach a resolution. Future interest prospects are put into a nurture program and receive a monthly educational/informational email to keep your company top of mind.
Our Competitive Advantage
Our true decisive competitive edge is in our ability to quantify your marketing investments and track those activities back to bottom-line sales return.
Typically, companies find themselves engaging in our services because they are looking for a low-risk vehicle to quickly test and/or launch into new markets, obtain intelligence to better understand demand, and generate sales results without making large investments in operating overhead.