Considering that plastic packaging is used across so many industries, new business development is often robust and complex, but it doesn’t have to be. We understand that plastic packaging of any kind requires careful consideration — from consumer goods packaging to medical packaging. That is why crafting an inbound and outbound marketing strategy for your packaging company is so important, helps ensure you achieve growth, and keeps you ahead of the competition. 

At Athena SWC, we go beyond providing marketing advice to plastic packaging companies; we blend inbound and outbound techniques to empower packaging companies to dominate their niche markets. Through customized inbound marketing solutions, we empower businesses to amplify their presence, foster meaningful engagement, and drive revenue generation.

Go beyond having the right sales reps, and trust a team that has a strategic growth plan for your packaging company. Partner with a team that can help you pinpoint the pains of your prospects, build a strong pipeline, compress your sales cycles, and convert leads to sales today


Extensive Experience in Technical Sales Environments

We know effective plastics marketing is not a one-size-fits-all solution. We understand the needs and pains of your prospects, whether they be more concerned with quality and compliance, or the right volume and lead times. We employ inbound and outbound marketing tactics that amplify your voice, spark meaningful connections, and fuel your revenue engine — so that you can focus on serving your customers with the tools you know best. 

We have extensive experience working with plastic packaging manufacturers in complex technical sales environments, including those that sell:

  • Rigid Trays and Containers
  • Drums and Kegs
  • Buckets and Pails
  • Blister Packs
  • Bottles and Jars
  • Blown Molded Bottles and Containers
  • Injection Molded Containers

We also have experience working with a variety of vertical markets within the industry, including:

  • Retail, Consumer Goods, and Club Stores
  • Food and Beverage, Including Pet Foods
  • Medical and Pharmaceutical
  • Chemicals, Including Cleaning Chemicals
  • Health, Beauty, and Personal Care Products
  • Automotive, Chemical, and Industrial Products
  • Private Label and Co-Packaging

Explore Our Marketing Strategy for This Packaging Company

Explore our success stories to see firsthand how our team has propelled revenue growth for plastic packaging companies. 

Uncover how we introduced $350,000 into this packaging company’s sales pipeline — and helped the company make strides in the pharmaceutical industry.

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Our track record speaks volumes about our commitment to delivering tangible results. Read how Athena SWC has been powering revenue growth for B2B companies in other industries. 

Read More Success Stories

Your Proven Partner for Marketing Your Plastic Packaging Services

Your Proven Partner for Marketing Your Plastic Packaging Services

At Athena SWC, our integrated inbound and outbound lead generation program combines our traditional outbound processes (phone calls and targeted emails) with the power of inbound marketing (an SEO strategy, web pages, blog posts, and social media). Our consistent, repeatable marketing and sales process allows us to tie marketing activities directly to your bottom line. Our team specializes in empowering plastic packaging companies to thrive in their markets through tailored marketing solutions. From inbound strategy to technical sales support, prospect nurturing, and pipeline management, we help make meaningful connections to prospects that fit your criteria. Ready to level up the marketing strategy for your packaging company? Learn more about our proven process — and how your plastic packaging company can find success with it.

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