With a holistic approach to inbound and outbound marketing, we provide the people, processes, and tools to support all your front-end sales needs.
To provide your business with qualified sales-ready leads and fill your sales pipeline with future opportunities, we will work to understand your business model, new business development goals, product(s) or service(s) positioning, and your target market(s).
We develop compelling messaging, which is focused on buyer pain points, key interests, or specific needs. The messaging is delivered to your prospects through a series of strategic inbound and outbound activities, which are managed and executed by a skilled team dedicated to your account. Outbound touches include phone calls, voice messages, direct mail, transactional (one-to-one) emails, e-blasts, and e-newsletters. Inbound touches are generated through website development, SEO programs, website visitor tracking, content development, and social media.
We provide sales coordination to manage, track and follow up on RFQs and quotes while capturing win/ loss feedback, which increases the chances of winning by ensuring the quote meets the needs of the prospect. These touches are designed to motivate a buyer to engage in conversation, attend an educational event, or agree to receive relevant content periodically that will contribute to their learning and ultimate buying decision.