Managing the Sales Pipeline: Flexibility, Ingenuity, and Persistence Remain Key
A year ago, we couldn’t have imagined the tumultuous ride ahead of us when, without warning, the COVID-19 pandemic took […]
Success Story: Plastic Injection Molder Quotes $35M and Closes $3M in One Year With Athena’s Front-End Sales Support Model
We recently published a new case study about a plastics injection molder that was struggling with using a traditional sales […]
Success Story Video: Anderson Global Closes $70K in 3 Months, Sees $1.2M in Pipeline Activity, Has Greater Pipeline Visibility
Anderson Global, located in Muskegon Heights, MI, is a provider of tooling design, engineering, prototype, and production tooling and casting […]
Tips for Hosting Web Meetings, Webinars, and Virtual Tours
Back in early March 2020, you might not have imagined that you’d be thrust into a new way of doing […]
Success Story: Anderson Global Closes $70K in 3 Months, Sees $1.2M in Pipeline Activity, Has Greater Pipeline Visibility
Client Profile Anderson Global, located in Muskegon Heights, MI, provides tooling design, engineering, prototype, and production tooling and casting solutions […]
After COVID: Where Do We Go From Here?
In a previous article, we discussed the importance of moving forward with new business development despite the ongoing pandemic. With […]
Navagating CRM Options
If you are considering implementing a customer relationship management (CRM) system or have one you aren’t using effectively to manage […]
Understanding the Length of Your Sales Cycle
The sales cycle is undoubtedly one of the most critical metrics a company can measure. Without a clear picture of […]
Using LinkedIn to Feed Your Sales Pipeline
If you are not using LinkedIn for social selling, you might be missing out on some big opportunities. LinkedIn provides […]
3 Tips to Increase Your Inbound Marketing ROI
You’ve probably read statistics that B2B buyers are well into the buying journey before they engage a potential solution provider. […]
Hunters And Farmers: You Need Both
Not all salespeople share the same skill sets. Matching your sales team’s skill sets to their responsibilities will help to […]
How to Find the Right Type of Salesperson to Fit Your Needs
If you’ve ever hired a salesperson who looked great on paper, only to find out they couldn’t perform to your […]