Larger machines and equipment are often a capital expense and have a long sales cycle. Aging and forgotten prospects can easily fall off your radar. Our equipment manufacturing marketing team understands what it takes to stay in front of your prospects with the goal of moving them to the first step of your sales cycle – meeting, RFQ, etc.

Through multiple planned touches (calls, V.M., personal emails, automated email, informative newsletters, or direct mail), we work to ensure your name is in front of the prospect when they have a need, secure NDAs/CDAs. Once the first meeting is secured, we can continue to manage the lead until you have secured the P.O.

We work with machine and equipment manufacturers in complex technical sales environments, including those that manufacturer:

  • Grinding Wheels, Abrasive, Welding and Cutting Tools
  • Material Handling, Business Machines, Medical, and Industrial Equipment
  • Plastic Extrusion and Injection Molding Machines
  • Mechanized Laser, Plasma, and Water Jet Cutting Machines, Welding Positioners and Gas Apparatus
  • Custom Test, Assembly, and Packaging Automation Systems
  • Measurement, Monitoring, and Process Control Systems
  • Automation/Robotics

We have intimate knowledge of the machine and equipment market and have been influential in securing business in many vertical markets within the industry, including:

  • Aerospace/Defense and Military
  • Automotive
  • Metal Service Centers/Cutting Tools
  • Contract Metal Machining
  • Foundries and Steel Processing Mills
  • Medical, Healthcare, and Pharmaceutical
  • Packaging
  • Plastics
  • Energy, Oil, and Gas

Success Stories

Metal Cutting Equipment Manufacturer Icon

Metal Cutting Equipment Manufacturer

An Equipment manufacturer has over $2 Million in opportunities introduced into its active sales pipeline and closes 5 sales in 18 months

Severon, A Qualitrol Company Logo

Severon, A Qualitrol Company

Severon experienced an increase in RFQs that, ultimately, resulted in closing multiple long-term product sales



Signup now for your individual webcast to learn how you can start growing revenue faster! This 60-minute process and methodology live webcast will provide you with a greater understanding of how Athena’s marketing process can work to generate highly qualified leads, improve sales rep productivity, and compress your sales cycle.

You can also call Todd Zielinski, Athena's Managing Director/CEO, at 716.799.9324 to learn more.

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