Our enabling technologies allow us to streamline processes, enhance communication, and make lead generation and sales coordination more efficient.
Beyond execution, we use a variety of technology tools and platforms to provide valuable performance insights, allowing us and our clients to track what’s working and identify areas for improvement. This enables continuous optimization, ensuring strategies remain effective. By implementing the right marketing and sales technology solutions, we allow our clients to focus on what matters most: growing their business and building strong relationships with prospects and customers.
Explore Our Marketing and Sales Technology Tools
When you partner with us for a holistic marketing and structured sales program, you and your team will instantly expand your technology capabilities — simply by working with us. Our account managers, sales coordinators, marketing experts, and strategists will put all of these proven platforms to work for your revenue growth:
Customer Relationship Management
Pipedrive CRM
Athena is a Gold Partner with Pipedrive, a cloud-based CRM system that gives sales managers and salespeople the visibility they need to manage multiple deals and contacts effectively. All prospecting and sales activity on your behalf is recorded, measured, and reported through this system. For clients that don’t have a CRM, we set up a Pipedrive account with one client license. Additional licenses are available for a monthly fee.
LeadBooster
A product of Pipedrive, LeadBooster is a conversational chatbot that engages in conversations with website visitors as soon as they land on the homepage, turning a website into a full-time lead gathering machine. Additionally, LeadBooster provides customizable web forms that are tailored to your industry and sales process.
Client CRM
It’s not a problem when clients want us to work within their CRM. Our team has experience working within all major CRM systems, including HubSpot and Salesforce.
Marketing and Sales Automation
Vbout
Vbout is a powerful marketing automation tool that allows us to manage marketing processes across multiple channels. The platform includes tools to automate email campaigns and social media, create landing pages and forms, and view reports and analytics.
Aircall
Aircall is a powerful communications platform that our team uses to boost productivity and performance, specifically in sales calls and prospect follow-up. It provides power dialing, call analytics and recording, and more.
Sales Research and Analysis
ZoomInfo (List Development)
ZoomInfo is a powerful platform for sales teams to build targeted prospect lists. It provides access to a vast database of business contacts and companies, enriched with detailed insights. With advanced filtering, real-time updates, and integration capabilities, ZoomInfo streamlines list building, empowering teams to connect with high-quality leads efficiently.
ZoomInfo (Website Visitor Tracking)
Among other uses, ZoomInfo serves as website monitoring software that turns anonymous website traffic into real, actionable leads for businesses. This is why it is our preferred website tracking technology for B2B industrial clients.
LinkedIn helps our team identify and connect with high value prospects in your target industries. We use it to find and learn about key prospects, companies, and more. Our team also actively supports client company LinkedIn pages to provide helpful content and engagement.
First Research
First Research provides in-depth market analysis to help our teams understand industry trends and dynamics so we can best engage your target industries. It provides industry profiles, growth forecasts, and other helpful information to enable decision-making and actionable insights.
AI Tools
We use a variety of artificial intelligence platforms to assist with administrative, list development, research/ideation, problem solving, and project management tasks. These platforms include ChatGPT, Microsoft Co-Pilot, and more. Note that we do not use AI for creative purposes to ensure that all creative development for your business is truly unique and is owned by you.
Website Development and Search Engine Optimization
Moz SEO
Moz is one of the most powerful and established SEO tools available. It allows us to identify the best keywords for your inbound marketing efforts, conduct competitor analysis, build effective SEO plans, analyze site performance, construct backlinking strategies, and more.
Screaming Frog
Screaming Frog is an on-demand SEO spider and auditing tool. It crawls websites to identify issues, risks, and opportunities for improvement while also revealing technical issues that could be influencing overall SEO performance.
Google Analytics
The premier website analytics platform, Google Analytics provides complete insight into how people are engaging with your website — both right now and over time. Everything from user demographics and on-site behavior to lead tracking and more is captured and assessed here, enabling us to make prioritized decisions about our SEO and website efforts for your business.
Google Search Console
While Google Analytics tells us what people are doing on your site, Google Search Console tells us how they found it. Keywords searched, page performance in Google Search results, overall site performance, mobile performance, and more are all reviewed and inform our SEO strategy.
Google Looker Studio
Looker Studio is a dashboard and reporting platform that enables the integration of a variety of tools, such as Google Analytics and Google Search Console. Athena builds an SEO-focused dashboard for every SEO client, giving you immediate insight into monthly and year-over-year performance across numerous data sources.
WordPress
WordPress is the world’s most accessible and customizable content management system for website development, with nearly two-thirds of all websites built on it. Our team uses WordPress for clients in need of a new optimized web presence.
Project Management
Basecamp
Basecamp is a proven project management tool developed by SaaS industry leaders. At Athena, our team members use it for a variety of planning and scheduling tasks for your program — from coordinating sales efforts to managing creative and reporting.
Microsoft SharePoint
Our team utilizes SharePoint as a repository for documents, images, and other files. This enables our team and yours to operate out of a single library, without the hassle of constantly passing materials back and forth. All SharePoint systems and accounts are used with the highest level of security settings and processes to ensure data remains safe.
Creative
Adobe Creative Suite
Our graphic design and content teams rely on the Adobe Creative Suite to provide professional quality sales sheets, emails, articles, case studies, presentations, and other marketing collateral as required by the program.