Athena’s Inbound Conversion Services supports SEO programs and provides an outsourced infrastructure model to maximize your inbound marketing investment. Our best-practice process focuses on converting inbound leads to sales-qualified leads. It also provides quote follow-up and active sales cycle support to increase sales opportunities.

Our Competitive Advantage

Our true decisive competitive edge is in our ability to quantify and maximize your marketing investments and track those activities back to bottom-line sales return. Typically, companies find themselves engaging in our services because they lack a process and resources to proactively respond to all of the inbound leads received without making large investments in operating overhead.

Athena’s Inbound Conversion Services include:

  • An Experienced Team — Work with a team with manufacturing sales experience that will focus on your inbound (website) inquiries to convert them to qualified sales-ready leads using our proven process.
  • Pre-kickoff Preparation — We meet with your team to learn about your products/services and your target profile.
  • Lead Follow Up and Conversion — Immediate and continuous touch process (follow-up calls and emails) moves leads through the pipeline to resolution.
  • RFQ/Quote Follow Up — Once an RFQ is received or a quote has been delivered, we will follow up on it to obtain a resolution, including win/loss feedback.
  • Future Interest Nurture — When a prospect tells us they don’t have a current need, we will commit to following up at a later agreed-upon date to convert them to a sales-qualified lead.
  • Website Visitor Follow Up — We track your website visitors and review the list with you to exclude those that either don’t fit the targeted profile or you don’t want us to target (i.e., current customers). We then try to qualify the remaining prospects and move them to the first step in your sales cycle.
  • Active Sales Cycle Support — We work with your sales reps to manage the movement of leads through the active sales cycle using CRM technology. We manage RFQ/quote delivery and follow up to secure the next steps and offer trip planning for sales reps.
  • Sales Process Management — Monthly, we meet with your management and sales team to identify, advise, and implement process improvements for the program.


  • Maximize your inbound marketing return on investment when we track, measure, and monitor your process.
  • See compressed sales cycles and increased sales conversion rates.
  • Allow Athena’s experienced marketing and sales resources to execute functions related to managing inbound lead submissions using its proven process.
  • Experience increased sales rep productivity when your sales team can focus on selling and closing qualified opportunities.
  • Have enhanced visibility to your sales pipeline, including insight into where leads are in the buying process.
  • Reduce the risk of aging or losing RFQ/quote opportunities.
  • Convert longer-term sales opportunities into qualified leads using a proven process.

inbound conversion secrets

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