Like many companies, Tyoga Container had a sales team that was excellent at servicing existing customers and finding new customers near their existing base customers. However, when it came to exploring new markets or breaking through the corporate structure to reach the decision maker in some companies, they struggled. Tyoga needed a solution for organic sales growth that would allow it to expand its customer base and break into new markets, regardless of location or company size.
Tyoga had an aggressive growth plan and invested in technology and plant expansion to help fulfill its sales initiatives. But then pandemic hit, creating even greater challenges with reaching sales goals. Tyoga knew it needed help.
The company tried using a call center but had poor results. Tyoga President Charlie Frysinger learned of Athena SWC from another corrugated packaging company, Jamestown Container, which is a long-time client of Athena. Charlie, Randy and Chris Morral, executive vice president, decided after speaking with Athena’s CEO, Todd Zielinski, that Athena took a different approach, and it was worth giving them a shot.