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      • Dawson Metal Company Partners with Athena
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      • Basin Precision Machining Whale Hunting in Unchartered Waters Lands
      • Onex, Inc. Builds New Manufacturing Capability and Target Market
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      • Plastic Injection Molder Quotes $35 Million
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      • Signal-Tech Gains Market Awareness and Customer Retention
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Latest News & Media

Home > Resources > Blog

B2B Trade Show Marketing: As Shows Return, Don’t Forget About ROI

b2b trade show marketing

Rev up your B2B trade show marketing strategy and get ready for returns on investment with list building and lead generation tips.

Continue Reading →

Tariff Impact on Manufacturing Lead Generation: Building Resilience in Uncertain Times

tariff impact on manufacturing lead generation

Concerned about the potential tariff impact on manufacturing lead generation? Learn proven strategies to maintain growth amid trade uncertainties.

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Go Beyond Basic: Why Integrated Inbound Solutions Drive Manufacturing Growth

integrated inbound solutions

Learn why basic inbound marketing isn’t enough for manufacturers, and how integrated inbound solutions are needed to drive revenue growth.

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Folding Carton Lead Generation: Capturing Market Share in a Growing Industry

folding carton lead generation

Discover folding carton lead generation strategies driving growth today. Learn how Athena can help capture qualified leads and expand market share.

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Inbound Marketing for Corrugated Works – Here’s How

Inbound Marketing for Corrugated Works – Here’s How

Learn how this corrugated manufacturer leveraged inbound marketing for corrugated products to grow its pipeline and revenue.

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Power of Skills and Personality: Building a Winning Sales Team

There’s a great deal to consider with the ideal marketing and sales approach. Learn how to use inbound for your manufacturing company.

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How to Use Inbound for Your Manufacturing Company

How to Use Inbound for Your Manufacturing Company

There’s a great deal to consider with the ideal marketing and sales approach. Learn how to use inbound for your manufacturing company.

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Is There a Place for Short-Form Content in Manufacturing?

Is There a Place for Short-Form Content in Manufacturing?

Short-form content isn’t out of reach for manufacturers. Learn how to put short-form solutions to work for growth in this helpful guide.

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Need a B2B Sales Process Template? Leverage ISO 9001 Principles

b2b sales process template

Discover how manufacturers can boost sales by applying ISO 9001 principles to create a B2B sales process template. Learn more in our downloadable ebook.

Continue Reading →

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Athena SWC

What We Do

  • Our Approach
  • Your Team
  • Technology
  • Front End Sales and Marketing Best Practices
  • Areas Served

How We Do It

  • Holistic Approach
  • Integrated Inbound/Outbound
  • Inbound Lead Generation
  • Inbound With Follow-up

Industries

  • Corrugated and Folding Carton Manufacturing
  • Custom Tooling Manufacturing
  • Electronics Manufacturing
  • Label Manufacturing
  • Machine and Equipment
  • Medical Manufacturing
  • Metal Fabrication Marketing
  • Metals Manufacturing
  • Plastic Manufacturing
  • Plastic Packaging
  • Private Labelers & Co-Packers
  • Professional Services
  • Thermal Manufacturing

Resources

  • Events
  • Videos
  • Articles
  • Ebooks
  • Webcast

Blog & News

  • Blog
  • News

Contact Us

Ph: 716.929.2711

Em: info@athenaswc.com

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