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Latest News & Media

Home > Resources > Blog

Refining Your Focus in the Metals Industry

how we solve metals industry challenges

The metals industry is facing a significant amount of change. Learn how to make progress on your goals with these three strategies.

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Solving Metal Fabrication Marketing & Sales Challenges with a New Approach

learn about a new approach to metal fabrication marketing and sales

Learn how the right partner can help refine and accelerate results in metal fabrication marketing and sales. Explore three examples here.

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A New Approach to Marketing for Plastics Manufacturers

learn about a new approach for marketing for plastics manufacturers

Sales and marketing for plastics manufacturers is critical as demand increases. Learn about the ideal approach to support growth goals.

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Three Steps to Generating Value Messaging That Resonates

Value messaging CTA

You May Be Asking, What is Value Messaging, and Why Should I Care? Simply stated, the right, focused value messaging […]

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A New Approach to Sales and Marketing for Custom Tooling Manufacturers

marketing for custom tooling bw

Sales and marketing for custom tooling manufacturers are more complex than ever. It’s time for a new approach. Learn more here.

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The Benefits of a Front-End EMS Marketing & Sales Program

ems marketing and sales program advantages

Electronics Manufacturing Services (EMS) Companies Are in a Tricky Spot While some industries are seeing supply chains stabilize, others are […]

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Corrugated Packaging Market Trends That Impact Sales

learn about trends in the corrugated packaging market

Demand in the Corrugated Packaging Market is Cooling Off As a corrugated packager, you’re already well aware of the heightened […]

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The Benefits of Outbound and Inbound Marketing for Manufacturers

benefits of outbound and inbound marketing for manufacturers

First Things First: What Is Outbound and Inbound Marketing? Outbound marketing is the “push” of an overall marketing strategy.  It […]

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Want to Increase Metal Forming Sales? Focus on the Right Customers

increase metal forming sales

Metal Manufacturing Isn’t Out of the Weeds Yet As with many other industries, the past two years have kept companies […]

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Athena SWC

What We Do

  • Our Approach
  • Your Team
  • Technology
  • Front End Sales and Marketing Best Practices
  • Areas Served

How We Do It

  • Holistic Approach
  • Integrated Inbound/Outbound
  • Inbound Lead Generation with Sales Coordination
  • Inbound With Follow-up

Industries

  • Corrugated and Folding Carton Manufacturing
  • Custom Tooling Manufacturing
  • Electronics Manufacturing
  • Machine and Equipment
  • Medical Manufacturing
  • Metal Fabrication Marketing
  • Plastic Manufacturing
  • Plastic and Flexographic Packaging
  • Professional Services
  • Thermal Manufacturing

Resources

  • Events
  • Videos
  • Articles
  • Ebooks
  • Webcast

Blog & News

  • Blog
  • News

Contact Us

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