Lead Generation Strategy is Key for Business Growth
Lead generation is one part of a successful front-end sales process. To get a consistent flow of the “right” type […]
Continue Reading →Managing the Sales Pipeline: Flexibility, Ingenuity, and Persistence Remain Key
A year ago, we couldn’t have imagined the tumultuous ride ahead of us when, without warning, the COVID-19 pandemic took […]
Continue Reading →Success Story: Plastic Injection Molder Quotes $35M and Closes $3M in One Year With Athena’s Front-End Sales Support Model
We recently published a new case study about a plastics injection molder that was struggling with using a traditional sales […]
Continue Reading →Success Story Video: Anderson Global Closes $70K in 3 Months, Sees $1.2M in Pipeline Activity, Has Greater Pipeline Visibility
Anderson Global, located in Muskegon Heights, MI, is a provider of tooling design, engineering, prototype, and production tooling and casting […]
Continue Reading →Tips for Hosting Web Meetings, Webinars, and Virtual Tours
Back in early March 2020, you might not have imagined that you’d be thrust into a new way of doing […]
Continue Reading →Athena SWC Launches New Website as Part of 5-Year Strategic Plan
We are excited to announce the launch of our new and completely redesigned website! Created with the user experience in […]
Continue Reading →Success Story: Anderson Global Closes $70K in 3 Months, Sees $1.2M in Pipeline Activity, Has Greater Pipeline Visibility
Client Profile Anderson Global, located in Muskegon Heights, MI, provides tooling design, engineering, prototype, and production tooling and casting solutions […]
Continue Reading →After COVID: Where Do We Go From Here?
In a previous article, we discussed the importance of moving forward with new business development despite the ongoing pandemic. With […]
Continue Reading →Navagating CRM Options
If you are considering implementing a customer relationship management (CRM) system or have one you aren’t using effectively to manage […]
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