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Latest News & Media

Home > Resources > Blog

Plastic Processing Sales in 2022: A New Approach

athena supports plastic processing sales with a holistic approach

The past several months have been some of the most unprecedented in the industrial world with supply chain challenges, labor […]

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How to Choose and Get Buy-In for a CRM Pipeline Management System

pipeline management system

An Updated Pipeline Management System Maximizes Sales and Customer Experience The Rolodex has long been relegated to the dusty corner […]

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Building a Process to Increase Manufacturing Sales in Metal Forming

increase manufacturing sales in metal forming

Athena SWC CEO Todd Zielinski recently presented on how to increase manufacturing sales to the Precision Metal Forming Association (PMA) […]

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Athena SWC and NgageContent Team Up to Offer Integrated Marketing Services

Integrated Marketing Services

We are excited to announce that we have partnered with NgageContent, an inbound marketing agency headquartered in Cleveland, Ohio, to […]

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B2B Trade Show Marketing: As Shows Return, Don’t Forget About ROI

b2b trade show marketing

Rev up your B2B trade show marketing strategy and get ready for returns on investment with list building and lead generation tips.

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Strategic Growth with Sales Qualifying Questions: How Saying No Can Grow Your Business

sales qualifying questions

How To Double Down on Your Ideal Customer with Sales Qualifying Questions When the COVID-19 pandemic hit, most corrugated, folding […]

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Target Markets and Buyer Personas: Fishing in the Right Pond

Target Markets and Buyer PersonasTarget Markets and Buyer Personas

Learn about the importance of target markets and buyer personas, including how to create personas and put them into action.

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New Business Development Challenges Facing Businesses Today

New Business Development Challenges

According to industry experts, lead quantity and quality continue to be the top new business development challenges. Learn more here.

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Finding Your Differentiators

Finding Your Differentiators

In a highly competitive global market, the long-term success of your company is determined by finding your differentiators.

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Athena SWC

What We Do

  • Our Approach
  • Your Team
  • Technology
  • Front End Sales and Marketing Best Practices
  • Areas Served

How We Do It

  • Holistic Approach
  • Integrated Inbound/Outbound
  • Inbound Lead Generation with Sales Coordination
  • Inbound With Follow-up

Industries

  • Corrugated and Folding Carton Manufacturing
  • Custom Tooling Manufacturing
  • Electronics Manufacturing
  • Machine and Equipment
  • Medical Manufacturing
  • Metal Fabrication Marketing
  • Plastic Manufacturing
  • Plastic and Flexographic Packaging
  • Professional Services
  • Thermal Manufacturing

Resources

  • Events
  • Videos
  • Articles
  • Ebooks
  • Webcast

Blog & News

  • Blog
  • News

Contact Us

Ph: 716.929.2711

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