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Latest News & Media

Home > Resources > Blog

Reshoring Opportunity: Building Digital Presence for Business Development and Lead Generation

business development and lead generation

As reshoring accelerates, manufacturers need strategic inbound marketing for business development and lead generation. Learn more from Athena SWC.

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Outsource New Business Development: The Manufacturing Growth Accelerator

outsource new business development

Discover why manufacturers outsource new business development to accelerate growth. Learn how an integrated approach delivers qualified leads and ROI.

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The Aging Workforce in Manufacturing Is A Sales Succession Problem You Can’t Ignore

Aging workforce in manufacturing demonstrated by a senior employee shaking hands with a younger person.

The aging workforce in manufacturing sales, which was once a distant concern, has quickly become a reality. As seasoned sales […]

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Reshoring Manufacturing Provides Opportunities For Those Who Are Prepared

reshoring Manufacturing

Reshoring manufacturing to the United States has gained momentum over the past decade, particularly accelerating in the early 2020s. A […]

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Marketing for Electronics Manufacturing: Capturing Growth in a High-Tech Landscape

marketing for electronics manufacturing. Female Electronics Factory Worker in Blue Work Coat and Protective Glasses is Assembling Laptop's Motherboard with a Screwdriver. High Tech Factory Facility with Multiple Employees.

Effective marketing for electronics manufacturing drives growth in today’s $1 trillion market. Learn about Athena’s integrated approach that drives revenue.

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Why Strategic Digital Marketing for Metal Cutting Manufacturers Makes Sense

Precision laser cutting is just one aspect that marketing for metal cutting manufacturers needs to represent

Effective marketing for metal cutting manufacturers requires more than just a website. Learn more about digital marketing for metal manufacturing here.

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Marketing for Thermoforming Shops: Build a Better Pipeline

marketing for thermoforming shops includes detailing the capabilities of your vacuum thermoforming, as seen here

Discover effective marketing for thermoforming shops in today’s environment to build a consistent sales pipeline and capture market growth.

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SEO Service for a Packaging Business: Building Digital Visibility in a Competitive Market

SEO service for packaging companies illustrated by corrugated cardboard box making machine

SEO service for a packaging business can boost visibility and generate qualified leads. Learn how Athena provides strategies to outperform competitors.

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The Benefits of the Tariff War for Domestic Manufacturers: Opportunities Abound If You Are Prepared

Domestic Manufacturers

Concerned about the potential tariff impact on manufacturing lead generation? Learn proven strategies to maintain growth amid trade uncertainties.

Continue Reading →

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Athena SWC

What We Do

  • Our Approach
  • Your Team
  • Technology
  • Front End Sales and Marketing Best Practices
  • Areas Served

How We Do It

  • Holistic Approach
  • Integrated Inbound/Outbound
  • Inbound Lead Generation
  • Inbound With Follow-up

Industries

  • Corrugated and Folding Carton Manufacturing
  • Custom Tooling Manufacturing
  • Electronics Manufacturing
  • Label Manufacturing
  • Machine and Equipment
  • Medical Manufacturing
  • Metal Fabrication Marketing
  • Metals Manufacturing
  • Plastic Manufacturing
  • Plastic Packaging
  • Private Labelers & Co-Packers
  • Professional Services
  • Thermal Manufacturing

Resources

  • Events
  • Videos
  • Articles
  • Ebooks
  • Webcast

Blog & News

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Ph: 716.929.2711

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