Accelerate Revenue Growth Through Structured Front-End Sales and Marketing
Pharmaceutical manufacturers, CDMOs (Contract Development and Manufacturing Organizations), and CMOs face increasingly complex market dynamics that demand more sophisticated approaches to business development. Whether you specialize in small molecule APIs, cell line development, oral solid dosage formulation, clinical trial manufacturing, or pharmaceutical packaging, traditional relationship-based sales approaches alone are no longer sufficient to capture the growth opportunities available in today’s market.
At Athena, our pharma lead generation services and life science lead generation expertise solve these challenges through a structured front-end sales solution backed by a holistic approach to outbound and inbound marketing. We help pharmaceutical manufacturers and CDMOs compress and streamline what is often a highly technical and time-consuming sales cycle while building sustainable pipelines for long-term growth.
We have years of experience working with leaders and teams within these specialized markets:
- Contract Development and Manufacturing Organizations (CDMOs)
- Contract Manufacturing Organizations (CMOs)
- Custom small molecule API manufacturers
- Cell line development service providers
- Clinical trial pharmaceutical developers
- Analytical testing laboratories
- Contract pharmaceutical packaging companies
- Oral solid dosage formulation specialists
- IND program support services
- Biotech and biopharma service providers
Two Critical Growth Areas for Pharmaceutical Manufacturers and CDMOs
Our CDMO marketing approach focuses on accelerating revenue growth through two main strategic areas:
New Account Development
Identifying and developing larger repetitive OEM programs that provide six to seven-figure revenue potential. Our systematic approach helps you penetrate new pharmaceutical companies, biotech organizations, and medical device manufacturers who require ongoing contract services.
Expanded Opportunity Development
Maximizing revenue from existing customers by identifying additional opportunities across other divisions, programs, locations, product lines, and new molecular entities. This strategic account expansion often represents the highest ROI for established relationships.
Our proven methodology applies across various sales channels including direct sales teams, manufacturing representatives, and distribution partnerships. We have extensive experience targeting medical device manufacturers (Class I, II, and III devices), biomedical/biotech companies, and pharmaceutical and biopharma markets.
Metrics Contract Services (Now Catalent Pharma Solutions)
Built a sustainable pipeline of qualified opportunities in the competitive CDMO market, resulting in measurable revenue growth and improved sales efficiency.
Industry Insights
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3 Lead Generation Strategies for Manufacturing Companies
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Schedule Your Private Webcast Now
Sign up now for a private webcast to learn how you can start growing pharmaceutical manufacturing revenue and CDMO sales. This 60-minute process and methodology overview will provide you with a greater understanding of how our life science lead generation process can work to generate highly qualified leads, improve sales rep productivity, and compress your sales cycle.