Because plastic and flexographic packaging are used in many industries, new business development for these industries can be complex. Selling plastic and flexographic packaging for consumer goods takes a different approach than selling for medical, for example. Those in the latter group may be more concerned with quality and knowing that you are compliant with 21 CFR and if you have certifications, such as ISO 13485. At the same time, the former may be concerned with lead times, particularly around busy seasons. Working with a partner that can help you uncover the needs and the pains of your prospects will help you build a strong pipeline, compress your sales cycles, and convert those leads to sales.

We have extensive experience working with plastic and flexographic packaging manufacturers in complex technical sales environments, including those that sell:

  • Blow-Molded Products
  • Thermoform Plastic Packaging
  • Flexible Plastic Packaging
  • Labeling Applications

We have experience working with a variety of vertical markets within the industry, including:

  • Retail, Consumer Goods, and Club Stores
  • Food and Beverage (Including Pet Foods)
  • Medical and Pharmaceutical
  • Health, Beauty, and Personal Care Products
  • Automotive, Chemical, and Industrial Products
  • Private Label and Co-Packaging

Success Stories

Flexographic Packaging and Label Manufacturer

See how Athena SWC, introduced $350,000 into this flexographic packaging and label manufacturer's sales pipeline and helped the company make strides in the pharmaceutical industry.

VIEW CASE STUDY
More Success Stories

Read More Success Stories

Read how Athena has been powering revenue growth for B2B companies in other industries.

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Webcast

Signup now for your individual webcast to learn how you can start growing revenue faster! This 60-minute process and methodology live webcast will provide you with a greater understanding of how Athena’s marketing process can work to generate highly qualified leads, improve sales rep productivity, and compress your sales cycle.

You can also call Todd Zielinski, Athena's Managing Director/CEO, at 716.799.9324 to learn more.

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