We recently published a new case study about a plastics injection molder that was struggling with using a traditional sales model. A traditional sales model relies on sales people to “hunt” for new business. In the case of this company, the director of sales had an aggressive growth plan and his salespeople couldn’t bring in enough to meet his goals. He partnered with Athena SWC.
“We closed three new accounts and quoted $35 Million of the right type of business. We have so much business that we had to purchase two new machines, and we still have to say no.”
—Director of Sales