FABTECH provides a convenient ‘one-stop shop’ venue where you can meet with 1,300+ world-class suppliers, discover innovative solutions, and find the tools to improve productivity and increase profits. There is no better opportunity to network, share knowledge and explore the latest technology. Gain insights into industry trends that will help you prepare for what’s ahead, all here in one place. This year, Fabtech will be at McCormick Place, Chicago, September 8 – 11, 2025.

Athena Managing Director and CEO Todd Zielinski will be presenting on September 10.

Manufacturing The Sale
This presentation examines the current sales environment and common issues facing manufacturers, particularly as they relate to new opportunities and account development. It also looks at the traditional sales environment, the negative ramifications of lacking process and structure, the importance of having a sales process, creating a division of labor model, the criteria for viable solutions based upon your existing structural/sales growth needs, how to quantify the return on investment and link that back to sales revenue growth plans, and how to choose between internal sales and marketing and outsourced solutions.

3:00PM Room S-404D