The Manufacturers Association for Plastic Processors (MAPP) Benchmarking & Best Practices Conference brings together plastics manufacturing leaders to share practical strategies, operational best practices, financial benchmarking data, and leadership insights. Held annually in Indianapolis, the event features educational sessions, industry experts, peer networking, and discussions on emerging technologies, automation, and manufacturing innovation. Attendees include executives, operations leaders, engineers, sales professionals, HR teams, and other decision-makers seeking actionable ideas to improve performance, strengthen their organizations, and stay current with industry trends.

The event features several breakout BC Labs (Benchmarking Conference Labs). These are focused learning sessions organized by business function, allowing attendees to connect with peers facing similar challenges and gain practical strategies they can apply within their organizations.

Athena SWC Managing Director and CEO, Todd Zielinski, will be presenting during one of the BC labs.

GEO & AEO for Manufacturers: What AI search Means for Viability, Credibility, and Growth

If your buyers use Google AI Overviews, ChatGPT, Perplexity, or Bing to research suppliers, it is important to understand how content actually gets used by those systems. If your content isn’t structured in a way AI systems can extract or reuse, it may not appear at all. This webinar explains how Search Engine Optimization (SEO), Generative Engine Optimization (GEO), and Answer Engine Optimization (AEO) work together and where they differ, so plastics manufacturers can stay visible as AI systems increasingly shape how information is discovered and reused.