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Latest News & Media

Home > Resources > Blog

New Business Development: Internal Vs. Outsourced

This chart is a representation of Athena’s model and what we believe is a best practice approach to establishing a […]

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Best Practice Approach to Target Market Profiling

Target Market Profiling

One of the most underestimated steps in new business development is target market profiling. Accurately pinpointing the profile for your target […]

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New Business Development: Creating a Detailed Road Map For Success

road map

Much as you wouldn’t take a road trip without a road map—or a navigation system—to help you reach an unfamiliar destination, […]

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Finding and Communicating Your Competitive Advantage

Competitive Advantage

It’s hard to disagree that the global market is highly competitive. The long-term success of a company is determined by its […]

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Inbound Versus Outbound: Why Do You Have To Choose?

Inbound Marketing

Deciding how to invest your marketing dollars to receive the best return on investment (ROI) can be challenging. Should you […]

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Athena SWC

What We Do

  • Our Approach
  • Your Team
  • Technology
  • Front End Sales and Marketing Best Practices
  • Areas Served

How We Do It

  • Holistic Approach
  • Integrated Inbound/Outbound
  • Inbound Lead Generation with Sales Coordination
  • Inbound With Follow-up

Industries

  • Corrugated and Folding Carton Manufacturing
  • Custom Tooling Manufacturing
  • Electronics Manufacturing
  • Machine and Equipment
  • Medical Manufacturing
  • Metal Fabrication Marketing
  • Plastic Manufacturing
  • Plastic and Flexographic Packaging
  • Professional Services
  • Thermal Manufacturing

Resources

  • Events
  • Videos
  • Articles
  • Ebooks
  • Webcast

Blog & News

  • Blog
  • News

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Ph: 716.929.2711

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