New Business Development: Internal Vs. Outsourced
This chart is a representation of Athena’s model and what we believe is a best practice approach to establishing a […]
Continue Reading →Best Practice Approach to Target Market Profiling
One of the most underestimated steps in new business development is target market profiling. Accurately pinpointing the profile for your target […]
Continue Reading →New Business Development: Creating a Detailed Road Map For Success
Much as you wouldn’t take a road trip without a road map—or a navigation system—to help you reach an unfamiliar destination, […]
Continue Reading →Finding and Communicating Your Competitive Advantage
It’s hard to disagree that the global market is highly competitive. The long-term success of a company is determined by its […]
Continue Reading →Inbound Versus Outbound: Why Do You Have To Choose?
Deciding how to invest your marketing dollars to receive the best return on investment (ROI) can be challenging. Should you […]
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