How to Grow Your California Manufacturing Business
The road ahead looks uncertain for California manufacturing companies, but the right approach will help maximize growth results.
Outsourced Electronics Marketing Services: It’s Now or Never
The EMS industry is balancing challenges with opportunities. Learn how outsourced electronics marketing services will help move the needle.
Sales Growth Amid the Threat of Recession
Recession warning flags are waving vigorously. The United States is experiencing inflation not seen in 42 years. Since June, the […]
SEO for the Plastics Manufacturing Industry
SEO for the plastics manufacturing industry is complex, and yet it’s critical for success today. Learn more about SEO for your business.
Using Modern Sales Techniques to Increase Efficiency and See Growth
There have been significant advances in manufacturing productivity in the past century. Historically, production operated under a make-to-stock environment, and […]
Thinking About a Plastic Agency for Sales Growth?
Wondering if a plastic agency is right for your manufacturing business? Learn why you should work with Athena SWC.
3 Plastic Business Opportunities to Curb Today’s Challenges
Not finding the plastic business opportunities you need? Learn why the traditional sales model is dead — and what you should replace it with.
Refining Your Focus in the Metals Industry
The metals industry is facing a significant amount of change. Learn how to make progress on your goals with these three strategies.
Three Steps to Generating Value Messaging That Resonates
You May Be Asking, What is Value Messaging, and Why Should I Care? Simply stated, the right, focused value messaging […]
A New Approach to Sales and Marketing for Custom Tooling Manufacturers
Sales and marketing for custom tooling manufacturers are more complex than ever. It’s time for a new approach. Learn more here.
The Benefits of a Front-End EMS Marketing & Sales Program
Electronics Manufacturing Services (EMS) Companies Are in a Tricky Spot While some industries are seeing supply chains stabilize, others are […]
The Benefits of Outbound and Inbound Marketing for Manufacturers
First Things First: What Is Outbound and Inbound Marketing? Outbound marketing is the “push” of an overall marketing strategy. It […]