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Latest News & Media

Home > Resources > Blog

3 Plastic Business Opportunities to Curb Today’s Challenges

learn to find better plastic business opportunities with the right approach

Not finding the plastic business opportunities you need? Learn why the traditional sales model is dead — and what you should replace it with.

Continue Reading →

Refining Your Focus in the Metals Industry

how we solve metals industry challenges

The metals industry is facing a significant amount of change. Learn how to make progress on your goals with these three strategies.

Continue Reading →

Three Steps to Generating Value Messaging That Resonates

Value messaging CTA

You May Be Asking, What is Value Messaging, and Why Should I Care? Simply stated, the right, focused value messaging […]

Continue Reading →

A New Approach to Sales and Marketing for Custom Tooling Manufacturers

marketing for custom tooling bw

Sales and marketing for custom tooling manufacturers are more complex than ever. It’s time for a new approach. Learn more here.

Continue Reading →

The Benefits of a Front-End EMS Marketing & Sales Program

ems marketing and sales program advantages

Electronics Manufacturing Services (EMS) Companies Are in a Tricky Spot While some industries are seeing supply chains stabilize, others are […]

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The Benefits of Outbound and Inbound Marketing for Manufacturers

benefits of outbound and inbound marketing for manufacturers

First Things First: What Is Outbound and Inbound Marketing? Outbound marketing is the “push” of an overall marketing strategy.  It […]

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Want to Increase Metal Forming Sales? Focus on the Right Customers

increase metal forming sales

Metal Manufacturing Isn’t Out of the Weeds Yet As with many other industries, the past two years have kept companies […]

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Plastic Processing Sales in 2022: A New Approach

athena supports plastic processing sales with a holistic approach

The past several months have been some of the most unprecedented in the industrial world with supply chain challenges, labor […]

Continue Reading →

How to Choose and Get Buy-In for a CRM Pipeline Management System

pipeline management system

An Updated Pipeline Management System Maximizes Sales and Customer Experience The Rolodex has long been relegated to the dusty corner […]

Continue Reading →

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Athena SWC

What We Do

  • Our Approach
  • Your Team
  • Technology
  • Front End Sales and Marketing Best Practices
  • Areas Served

How We Do It

  • Holistic Approach
  • Integrated Inbound/Outbound
  • Inbound Lead Generation
  • Inbound With Follow-up

Industries

  • Corrugated and Folding Carton Manufacturing
  • Custom Tooling Manufacturing
  • Electronics Manufacturing
  • Label Manufacturing
  • Machine and Equipment
  • Medical Manufacturing
  • Metal Fabrication Marketing
  • Metals Manufacturing
  • Plastic Manufacturing
  • Plastic Packaging
  • Private Labelers & Co-Packers
  • Professional Services
  • Thermal Manufacturing

Resources

  • Events
  • Videos
  • Articles
  • Ebooks
  • Webcast

Blog & News

  • Blog
  • News

Contact Us

Ph: 716.929.2711

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