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X-WR-CALNAME:Athena SWC | Lead Generation for Manufacturing Companies
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X-WR-CALDESC:Events for Athena SWC | Lead Generation for Manufacturing Companies
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DTSTART;VALUE=DATE:20260930
DTEND;VALUE=DATE:20261001
DTSTAMP:20260728T182637Z
CREATED:20260722T173826Z
LAST-MODIFIED:20260728T182637Z
UID:4179-1790726400-1790812799@www.athenaswc.com
SUMMARY:MAPP Benchmarking & Best Practices Conference
DESCRIPTION:The Manufacturers Association for Plastic Processors (MAPP) Benchmarking & Best Practices Conference brings together plastics manufacturing leaders to share practical strategies\, operational best practices\, financial benchmarking data\, and leadership insights. Held annually in Indianapolis\, the event features educational sessions\, industry experts\, peer networking\, and discussions on emerging technologies\, automation\, and manufacturing innovation. Attendees include executives\, operations leaders\, engineers\, sales professionals\, HR teams\, and other decision-makers seeking actionable ideas to improve performance\, strengthen their organizations\, and stay current with industry trends. \nThe event features several breakout BC Labs (Benchmarking Conference Labs). These are focused learning sessions organized by business function\, allowing attendees to connect with peers facing similar challenges and gain practical strategies they can apply within their organizations. \nAthena SWC Managing Director and CEO\, Todd Zielinski\, will be presenting during one of the BC labs. \n\n\nGEO & AEO for Manufacturers: What AI search Means for Viability\, Credibility\, and Growth\nIf your buyers use Google AI Overviews\, ChatGPT\, Perplexity\, or Bing to research suppliers\, it is important to understand how content actually gets used by those systems. If your content isn’t structured in a way AI systems can extract or reuse\, it may not appear at all. This webinar explains how Search Engine Optimization (SEO)\, Generative Engine Optimization (GEO)\, and Answer Engine Optimization (AEO) work together and where they differ\, so plastics manufacturers can stay visible as AI systems increasingly shape how information is discovered and reused.
URL:https://www.athenaswc.com/upcoming-event/mapp-benchmarking-best-practices-conference/
LOCATION:Indianapolis Downtown Marriott\, 350 W Maryland St\, Indianapolis\, Indiana\, 46225
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DTSTART;TZID=America/New_York:20261008T140000
DTEND;TZID=America/New_York:20261008T150000
DTSTAMP:20260723T204547Z
CREATED:20260311T125923Z
LAST-MODIFIED:20260723T204547Z
UID:4073-1791468000-1791471600@www.athenaswc.com
SUMMARY:Winning AI Search: How Packaging Manufacturers Get Found\, Recommended\, and Chosen
DESCRIPTION:Todd Zielinski will be presenting for AICC. \nBuyers are changing how they search for suppliers. Instead of relying solely on Google\, many now use AI tools like ChatGPT\, Gemini\, and AI-powered search engines to research manufacturers\, compare capabilities\, and identify trusted partners. Traditional SEO remains essential\, but it is no longer the whole story. Manufacturers that understand how AI discovers\, interprets\, and recommends information will have a competitive advantage. \nThis session explores how Search Engine Optimization (SEO)\, Generative Engine Optimization (GEO)\, and Answer Engine Optimization (AEO) work together to increase your company’s visibility\, credibility\, and discoverability in an AI-driven marketplace. \nRegistration is Free for AICC members
URL:https://www.athenaswc.com/upcoming-event/aicc-seminar-creating-a-sales-system-that-wins-opportunities/
LOCATION:Online Webinar
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DTSTART;TZID=America/New_York:20261024T150000
DTEND;TZID=America/New_York:20261024T153000
DTSTAMP:20260722T171822Z
CREATED:20230428T134425Z
LAST-MODIFIED:20260722T171822Z
UID:3313-1792854000-1792855800@www.athenaswc.com
SUMMARY:FABTECH Las Vegas
DESCRIPTION:North America’s Largest Metal Forming\, Fabricating\, Welding and Finishing Event\nFABTECH heads to the Las Vegas Convention Center\, October 21-23\, 2026\, and provides a convenient ‘one-stop shop’ venue where you can meet with 1\,300+ world-class suppliers\, discover innovative solutions\, and find the tools to improve productivity and increase profits. There is no better opportunity to network\, share knowledge\, and explore the latest technology. Gain insights into industry trends that will help you prepare for what’s ahead\, all here in one place. \nAthena Managing Director Todd Zielinski will be presenting at the following session:\nF083: Modern Industrial Marketing: Using AI to Boost Visibility and Turn Traffic Into Quotes \nGEO vs. SEO: How Generative AI Is Changing Manufacturer Visibility and Lead Generation\n3:00 pm – 3:30 pm  Intermediate \nManufacturers have long relied on search engine optimization (SEO) to drive visibility and inbound leads. That foundation still matters\, but Industrial buyers are increasingly using generative AI tools to research suppliers\, understand technical options\, and narrow shortlists before contacting sales. This shift changes how manufacturers are discovered online. \nThis session explains what Generative Engine Optimization (GEO) is\, how it relates to traditional SEO\, and why SEO alone may not be enough as AI-generated answers become part of the buying process. Attendees will learn how generative AI systems source and summarize manufacturing content\, where GEO and SEO overlap\, and where they differ. \nAttendees will leave with a clear understanding of how to assess their current online content and make targeted improvements that increase visibility in AI-driven research while continuing to implement proven SEO fundamentals
URL:https://www.athenaswc.com/upcoming-event/fabtech-lasvegas/
LOCATION:Las Vegas Convention Center\, Las Vegas\, Nevada\, 3150 Paradise Road\, Las Vegas\, NV\, 89109\, United States
CATEGORIES:Metals
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