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X-WR-CALNAME:Athena SWC | Lead Generation for Manufacturing Companies
X-ORIGINAL-URL:https://www.athenaswc.com
X-WR-CALDESC:Events for Athena SWC | Lead Generation for Manufacturing Companies
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DTSTART;TZID=America/New_York:20261008T140000
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UID:4073-1791468000-1791471600@www.athenaswc.com
SUMMARY:Winning AI Search: How Packaging Manufacturers Get Found\, Recommended\, and Chosen
DESCRIPTION:Todd Zielinski will be presenting for AICC. \nBuyers are changing how they search for suppliers. Instead of relying solely on Google\, many now use AI tools like ChatGPT\, Gemini\, and AI-powered search engines to research manufacturers\, compare capabilities\, and identify trusted partners. Traditional SEO remains essential\, but it is no longer the whole story. Manufacturers that understand how AI discovers\, interprets\, and recommends information will have a competitive advantage. \nThis session explores how Search Engine Optimization (SEO)\, Generative Engine Optimization (GEO)\, and Answer Engine Optimization (AEO) work together to increase your company’s visibility\, credibility\, and discoverability in an AI-driven marketplace. \nRegistration is Free for AICC members
URL:https://www.athenaswc.com/upcoming-event/aicc-seminar-creating-a-sales-system-that-wins-opportunities/
LOCATION:Online Webinar
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DTSTART;TZID=America/New_York:20260930T143000
DTEND;TZID=America/New_York:20260930T143000
DTSTAMP:20260909T122256Z
CREATED:20260722T173826Z
LAST-MODIFIED:20260909T122256Z
UID:4179-1790778600-1790778600@www.athenaswc.com
SUMMARY:MAPP Benchmarking & Best Practices Conference
DESCRIPTION:The Manufacturers Association for Plastic Processors (MAPP) Benchmarking & Best Practices Conference brings together plastics manufacturing leaders to share practical strategies\, operational best practices\, financial benchmarking data\, and leadership insights. Held annually in Indianapolis\, the event features educational sessions\, industry experts\, peer networking\, and discussions on emerging technologies\, automation\, and manufacturing innovation. Attendees include executives\, operations leaders\, engineers\, sales professionals\, HR teams\, and other decision-makers seeking actionable ideas to improve performance\, strengthen their organizations\, and stay current with industry trends. \nThe event features several breakout BC Labs (Benchmarking Conference Labs). These are focused learning sessions organized by business function\, allowing attendees to connect with peers facing similar challenges and gain practical strategies they can apply within their organizations. \nAthena SWC Managing Director and CEO\, Todd Zielinski\, will be presenting during one of the BC labs. \n\n\nGEO & AEO for Manufacturers: What AI search Means for Viability\, Credibility\, and Growth\nIf your buyers use Google AI Overviews\, ChatGPT\, Perplexity\, or Bing to research suppliers\, it is important to understand how content actually gets used by those systems. If your content isn’t structured in a way AI systems can extract or reuse\, it may not appear at all. This webinar explains how Search Engine Optimization (SEO)\, Generative Engine Optimization (GEO)\, and Answer Engine Optimization (AEO) work together and where they differ\, so plastics manufacturers can stay visible as AI systems increasingly shape how information is discovered and reused.
URL:https://www.athenaswc.com/upcoming-event/mapp-benchmarking-best-practices-conference/
LOCATION:Indianapolis Downtown Marriott\, 350 W Maryland St\, Indianapolis\, Indiana\, 46225
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DTSTART;TZID=America/New_York:20250910T150000
DTEND;TZID=America/New_York:20250910T160000
DTSTAMP:20250804T150620Z
CREATED:20250804T145818Z
LAST-MODIFIED:20250804T150620Z
UID:3972-1757516400-1757520000@www.athenaswc.com
SUMMARY:Fabtech - Chicago
DESCRIPTION:FABTECH provides a convenient ‘one-stop shop’ venue where you can meet with 1\,300+ world-class suppliers\, discover innovative solutions\, and find the tools to improve productivity and increase profits. There is no better opportunity to network\, share knowledge and explore the latest technology. Gain insights into industry trends that will help you prepare for what’s ahead\, all here in one place. This year\, Fabtech will be at McCormick Place\, Chicago\, September 8 – 11\, 2025. \nAthena Managing Director and CEO Todd Zielinski will be presenting on September 10. \nManufacturing The Sale\nThis presentation examines the current sales environment and common issues facing manufacturers\, particularly as they relate to new opportunities and account development. It also looks at the traditional sales environment\, the negative ramifications of lacking process and structure\, the importance of having a sales process\, creating a division of labor model\, the criteria for viable solutions based upon your existing structural/sales growth needs\, how to quantify the return on investment and link that back to sales revenue growth plans\, and how to choose between internal sales and marketing and outsourced solutions. \n3:00PM Room S-404D
URL:https://www.athenaswc.com/upcoming-event/fabtech-chicago/
LOCATION:McCormick Place\, 2301 S. King Drive\, Chicago\, IL\, 60616\, United States
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DTSTART;TZID=America/New_York:20241106T140000
DTEND;TZID=America/New_York:20241106T150000
DTSTAMP:20240930T132305Z
CREATED:20240930T132305Z
LAST-MODIFIED:20240930T132305Z
UID:3748-1730901600-1730905200@www.athenaswc.com
SUMMARY:Scoring Big in Sales: Using the Moneyball Strategy to Transform Your Sales Model
DESCRIPTION:Athena CEO and Managing Director Todd Zielinski will be presenting Scoring Big in Sales: Using the Moneyball Strategy to Transform Your Sales Model to AICC Members on Wednesday\, November 6\, 2024. \nThe presentation ties into Michael Lewis’ 2003 book\, Moneyball\, which tells the story of the Oakland Athletics general manager who leveraged a non-traditional model for assembling a winning team against wealthier teams. \nThe webinar will demonstrate how to apply a formulaic approach to marketing and sales goals and explore the breakdown of the mathematical steps required to achieve these objectives effectively.
URL:https://www.athenaswc.com/upcoming-event/scoring-big-in-sales-using-the-moneyball-strategy-to-transform-your-sales-model/
LOCATION:Indiana
CATEGORIES:Corrugated
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DTSTART;TZID=America/New_York:20240725T110000
DTEND;TZID=America/New_York:20240725T120000
DTSTAMP:20240718T195652Z
CREATED:20220512T133342Z
LAST-MODIFIED:20240718T195652Z
UID:2925-1721905200-1721908800@www.athenaswc.com
SUMMARY:Manufacturing the Sale for Custom Packaging  Manufacturers
DESCRIPTION:Custom Packaging Manufacturers\nJoin us for a 60-minute webinar that looks at the current sales environment and the common issues facing custom packaging manufacturers today. This webinar introduces Athena’s inbound/outbound marketing solution that can help you overcome these obstacles. It also introduces case studies manufacturers who have leveraged Athena’s process to obtain more qualified leads and increase their company’s revenue! \nThis webinar is for manufacturers of: \n\nCorrugated packaging\, including brown boxes\, RSCS\, graphic retail packaging\, e-commerce boxes\, subscription boxes\, and boxes with multicolor inside/outside printing\nFlexible packaging\, including manufacturers of plastic films\, paper & paperboard\, foil\, rollstock\, pouches\, bags\, wraps\, lids & closures\, other flexible products
URL:https://www.athenaswc.com/upcoming-event/custom-packaging-manufacturers/
LOCATION:Indiana
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