# Athena SWC \| Lead Generation for Manufacturing Companies > We provide lead generation for manufacturing companies, producing qualified leads with inbound and outbound strategies and follow up\. See how we can help\. Generated by Yoast SEO v28.5, this is an llms.txt file, meant for consumption by LLMs. ## Pages - [Case Studies](https://www.athenaswc.com/case-studies/) - [Driving Business Development for Plastic Extrusion](https://www.athenaswc.com/case-studies/driving-business-development-for-plastic-extrusion/) - [Services](https://www.athenaswc.com/services/) - [Home 2022](https://www.athenaswc.com/) - [Your Team](https://www.athenaswc.com/what-we-do/your-team/) ## Posts - [Marketing Plastics Fabrication Strategies for Manufacturers That Need Better Leads](https://www.athenaswc.com/resources/blog/marketing-plastics-fabrication/): Discover four essentials in marketing plastics fabrication to boost your business\. Learn how these factors drive growth and attract clients\. - [SEO for Metal Fabrication: A Beginner’s Guide](https://www.athenaswc.com/resources/blog/seo-for-metal-fabrication/): Learn how to build an SEO for metal fabrication strategy that helps qualified buyers find your services, evaluate fit, and move toward an RFQ\. - [Should Manufacturers Build a Website Using AI?](https://www.athenaswc.com/resources/blog/build-website-using-ai/): Manufacturers can build a website using AI, but launch speed can hide SEO, security, ownership, and content problems\. Learn what to check first\. - [Schema Markup for Manufacturers: A Plain\-English Guide](https://www.athenaswc.com/resources/blog/schema-markup-for-manufacturers/): Schema markup for manufacturers helps search engines understand services, products, locations, FAQs, and company information\. Learn what it is and where it fits in SEO\. - [SEO For B2B Manufacturing: Why Manufacturing SEO Fails Without Industry Expertise](https://www.athenaswc.com/resources/blog/seo-for-b2b-manufacturing/): Learn how SEO for B2B manufacturing benefits from industry expertise and helps to drive website traffic that converts\. ## Events - [MAPP Benchmarking \& Best Practices Conference](https://www.athenaswc.com/upcoming-event/mapp-benchmarking-best-practices-conference/) - [Winning AI Search: How Packaging Manufacturers Get Found, Recommended, and Chosen](https://www.athenaswc.com/upcoming-event/aicc-seminar-creating-a-sales-system-that-wins-opportunities/) - [FABTECH Las Vegas](https://www.athenaswc.com/upcoming-event/fabtech-lasvegas/) - [Fabtech \- Chicago](https://www.athenaswc.com/upcoming-event/fabtech-chicago/) - [Scoring Big in Sales: Using the Moneyball Strategy to Transform Your Sales Model](https://www.athenaswc.com/upcoming-event/scoring-big-in-sales-using-the-moneyball-strategy-to-transform-your-sales-model/): Athena CEO and Managing Director Todd Zielinski will be presenting Scoring Big in Sales: Using the Moneyball Strategy to Transform Your Sales Model\. ## Services - [SEO with Follow\-up](https://www.athenaswc.com/services/seo-with-follow-up/): This program is structured around generating and converting demand through your website and digital channels\. It emphasizes website search visibility across traditional search, answer engine optimization \(AEO\), and generative engine optimization \(GEO\), along with lead capture support, content development, inbound submission qualification, appointment setting, and tracking\. It includes a structured process for managing inbound opportunities after they come through the website\. \\ It is suited for companies that want to increase inbound demand but do not have the internal capacity or process to consistently qualify, route, and follow up on website submissions\. - [Integrated](https://www.athenaswc.com/services/integrated/): This program builds and runs the full front\-end of sales development\. It combines outbound prospecting, inbound lead management, content development, lead qualification, appointment setting, and sales process management into a single system\.\\ It is designed for companies that need a structured, repeatable way to generate qualified opportunities and support them through the sales cycle\. - [Traditional](https://www.athenaswc.com/manufacturing-lead-generation/traditional/): This program focuses on outbound sales development without website, SEO, or inbound lead generation services\. It includes target market profiling, contact list development, outbound calling, lead qualification, appointment setting, sales content support, and opportunity management\.\\ It is suited for companies that need Athena to build and manage outbound pipeline activity while their internal team or another partner handles website and digital marketing work\. - [Hybrid](https://www.athenaswc.com/manufacturing-lead-generation/hybrid/): This program uses the same outbound sales development structure as the Traditional program, with inbound lead follow\-up added\. \\ It is designed for companies that already have another firm generating inbound demand through SEO or website work but need Athena to qualify submissions, follow up with leads, set appointments, and track activity through the sales process\. - [SEO Only](https://www.athenaswc.com/manufacturing-lead-generation/seo-only/): Similar to our other SEO program, this program also focuses on website search visibility across traditional search, answer engine optimization \(AEO\), and generative engine optimization \(GEO\), without outbound prospecting or inbound follow\-up\. \\ It is suited for companies that want to increase the quality and volume of their inbound traffic and have a system in place for lead follow\-up\. ## News - [Athena SWC Acquires SEO Capabilities and Assets for Its Manufacturing Clients](https://www.athenaswc.com/resources/news/athena-swc-acquires-seo-capabilities-and-assets-for-its-manufacturing-clients/) - [Michael Ranieri Joins Athena SWC as New Business Development Representative](https://www.athenaswc.com/resources/news/michael-ranieri-joins-athena-swc-as-new-business-development-representative/) - [Zach Costello Has Been Promoted to Sr\. Account Manager](https://www.athenaswc.com/resources/news/zach-costello-has-been-promoted-to-sr-account-manager/) - [Emma Aquino Promoted to Full\-Time Business Development Representative](https://www.athenaswc.com/resources/news/emma-aquino-promoted-to-full-time-business-development-representative/) - [Athena SWC and NgageContent Formalize 5\-Year Partnership to Deliver Comprehensive Integrated Marketing Solutions](https://www.athenaswc.com/resources/news/athena-swc-and-ngagecontent-formalize-5-year-partnership-to-deliver-comprehensive-integrated-marketing-solutions/) ## Ebooks - [How to Turn Sales Barriers Into Breakthroughs](https://www.athenaswc.com/resources/ebooks/how-to-turn-sales-barriers-into-breakthroughs/): Professionals in business development today face a number of challenges with winning new opportunities and moving current prospects through the sales cycle\. The difficulties aren’t limited to customers, however\. Sales teams also face a variety of barriers to success within their own organizations and internal processes\. Learn how to overcome these in this ebook\. - [ISO 9001 Approach to Sales Growth](https://www.athenaswc.com/resources/ebooks/iso-9001-approach-to-sales-growth/): In our latest ebook, we dig deep into ISO 9001 and how it serves as an example of an effective sales process\. Download your copy now\. - [ISO 9001 approach to sales growth Thank You](https://www.athenaswc.com/resources/ebooks/iso-9001-approach-to-sales-growth-thank-you/) - [Setting Yourself Up for Sales Success](https://www.athenaswc.com/resources/ebooks/setting-yourself-up-for-sales-success/): New business development is critical to growth, but many manufacturers lack the resources to tackle it in an effective way\. In this guide, you'll learn about a new approach that helps your team focus on what they do best\. - [It’s Time for a Change: Solving Today’s Growth Challenges in the Metals Industry](https://www.athenaswc.com/resources/ebooks/its-time-for-a-change-solving-todays-growth-challenges-in-the-metals-industry/): From energy and new regulations to labor and supply chain challenges, metals companies need a solution to offset growth challenges\. Explore the impact these issues make — and why a structured approach is needed\. ## Event Categories - [Metals](https://www.athenaswc.com/upcoming-events/category/metals/) - [Corrugated](https://www.athenaswc.com/upcoming-events/category/corrugated/) ## Optional - [Sitemap index](https://www.athenaswc.com/sitemap_index.xml)