Our Approach
Unlike many others, we are not a call center, so we do not provide general lists of opportunities and consider them “qualified” leads. Our approach to manufacturing marketing services is vastly different, and we do much more than lead generation.
Process Driven
We use a consistent, repeatable process that has been proven to help businesses reach their sales goals.
Industry Focused
We have extensive experience working with B2B manufacturers in complex technical sales environments.
ROI
We use your sales conversion rates in each step of a sales cycle and the anticipated opportunity values to provide you with an estimated ROI over 12 months of service.
Technology
Using various technologies, including Pipedrive CRM, Marketing Automation, website visitor tracking software, list development and quality assurance software, we ensure our processes are continually running, being monitored, and course corrected when needed.
How We Do It
We partner with manufacturers and B2B technical selling environments that require a more structured approach to the front-end of their sales cycle. We help B2B businesses optimize the volume in their sales funnel, and we manage those prospects through resolution.
Integrated Inbound/Outbound
A best practice process for inbound and outbound marketing activities that is focused on the front end of the sales cycle.
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Inbound Lead Generation with Sales Coordination
A best-practice process that focuses on demand generation, lead management, marketing, and sales support process services.
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Inbound Conversion Services
Support for SEO programs. It focuses on converting inbound leads to sales qualified leads.
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Our Manufacturing Marketing Services Help These Industries
Featured Case Studies
Case StudyFor Corrugated & Folding Cartons
Independent corrugated manufacturers and folding carton companies face many challenges with new business development. Our proven process has helped many manufacturers generate and manage a steady flow of genuinely qualified leads, improve sales conversion rates, and compress sales cycles.
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Case StudyFor Electronics Manufacturing
Electronics manufacturers face one of the longest sales cycles and are often also competing with overseas manufacturers. These struggles can negatively impact revenue. We have extensive experience working with electronics manufacturers in complex technical sales environments.
View More Case Studies Case StudyFor Machine & Equipment
Larger machines and equipment are often a capital expense and have a long sales cycle. Aging and forgotten prospects can easily fall off your radar. Our team understands what it takes to stay in front of your prospects with the goal of moving them to the first step of your sales cycle – meeting, RFQ, etc.
View More Case Studies Case StudyFor Medical Manufacturing
As technology continues to advance, those in the medical industry are looking for a partner who can manufacture everything from simple to highly intuitive devices. We look at your capabilities, quality certifications (e.g., ISO 9001, ISO 1348), value proposition, preferred company size, and other requirements you may have, and find prospective companies and contacts within those companies to target with our proven process.
View More Case Studies Case StudyFor Metals Manufacturing
Sheet metal fabrication, deep drawn stamping, CNC machining, progressive die stamping, precision medical parts, or giant commercial products — no matter the metal fabrication method or the product’s size, our team has the experience to find you qualified leads and guide them through your pipeline.
View More Case Studies Case StudyFor Plastics Manufacturing
Plastics manufacturing covers a wide breadth of applications. But whether you are manufacturing a niche product like custom rotomolded off-road vehicle accessories or high-volume items using multi-cavity molds, finding the right opportunities can be a challenge.
View More Case Studies Case StudyFor Plastic & Flexographic Packaging
Because plastic packaging is used in many industries, new business development for plastic packaging can be complex. We have extensive experience working with plastic packaging manufacturers in complex technical sales environments.
View More Case Studies Case StudyFor Professional Service & Technology
We help business-to-business (B2B) professional Services and Technology companies that have complex selling environments generate qualified leads, improve sales rep productivity, and compress sales cycles. We develop, manage, and nurture relationships until they are ready to engage in an active sales cycle.
View More Case Studies Case StudyFor Thermal Manufacturing
Thermal regulation is highly critical for many applications, particularly when working with life-saving or critical components in the medical and A&D industries.
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See How Our Manufacturing Marketing Services Can Help You
Our webcasts will provide you with a greater understanding and detail of how Athena’s integrated new business development process model works and if our solution has potential application in your business environment.
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